Privacy Policy
Last updated: 18 September 2026
At Erdington Pet Centre, we respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, store and share personal information when you visit erdingtonpet.co.uk, place an order, contact us, subscribe to communications or otherwise interact with our services.
1. Your Privacy Matters
About Erdington Pet Centre
This website is operated by:
Erdington Pet Centre
177 High St
Birmingham B23 6SY
United Kingdom
Website: erdingtonpet.co.uk
Email: help@erdingtonpet.co.uk
Phone: +44 7426 018361
If you have questions about this Privacy Policy or how your personal information is handled, you can contact us using the details above.
Information We Collect
Depending on how you interact with our website and services, we may collect information including:
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Name
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Billing address
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Delivery address
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Email address
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Telephone number
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Order and purchase information
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Payment and transaction information
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Account information, where applicable
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Customer service communications
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Returns and refund information
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Device and browser information
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IP address
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Website activity
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Cookie and similar technology information
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Marketing preferences
Payment information may be processed directly by authorised payment providers. We do not necessarily receive or store your complete payment card details.
How We Collect Information
We may collect information directly from you when you:
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Place an order
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Create or use an account
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Contact customer support
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Request a return or refund
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Subscribe to marketing communications
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Complete a form on our website
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Otherwise communicate with us
Certain technical information may also be collected automatically when you browse our website through cookies and similar technologies.
We may also receive information from payment providers, delivery companies and other service providers where necessary to operate our business.
2. How We Handle Your Information
How We Use Personal Information
We may use your personal information to:
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Process and fulfil orders
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Process payments and refunds
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Arrange delivery
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Send order confirmations
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Provide tracking information
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Communicate about your purchases
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Respond to customer enquiries
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Manage returns, refunds and cancellations
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Provide customer support
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Maintain and improve our website
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Detect and prevent fraud or misuse
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Protect our website and customers
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Maintain appropriate transaction records
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Comply with legal, tax and regulatory requirements
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Send marketing communications where permitted
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Understand how customers use our website
Lawful Bases for Processing
Where UK data protection law applies, we process personal information using an appropriate lawful basis.
This may include:
Contract – where processing is necessary to process your order, provide products or perform other services you have requested.
Legal Obligation – where processing is required to comply with applicable laws, tax requirements, accounting requirements or other legal obligations.
Legitimate Interests – where processing is necessary for legitimate business purposes, such as preventing fraud, maintaining security, providing customer support and improving our services, provided those interests are not overridden by your rights.
Consent – where you have provided permission for a particular type of processing, such as certain marketing or cookie activities.
Where we rely on consent, you may withdraw your consent where applicable.
Payments
Payments made through our website may be processed by third-party payment providers.
Payment providers may collect and process information necessary to:
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Authorise transactions
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Process payments
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Issue refunds
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Detect and prevent fraud
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Meet legal and regulatory requirements
These providers may process your information according to their own privacy policies and applicable laws.
Sharing Personal Information
We may share personal information where reasonably necessary with service providers that help us operate our store, including:
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E-commerce platform providers
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Payment processors
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Delivery and logistics companies
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Website hosting providers
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IT and security providers
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Customer service providers
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Analytics providers
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Marketing and advertising providers, where applicable
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Accountants, legal advisers and other professional advisers
We may also disclose information to government agencies, regulators, courts or law-enforcement authorities where required or permitted by law.
Information may also be transferred as part of a legitimate business sale, merger, acquisition or restructuring, subject to applicable legal requirements.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage and support analytics or advertising where applicable.
Where required, we will request your consent before using non-essential cookies.
You can manage available cookie preferences through our website's cookie controls and your browser settings.
Blocking certain cookies may affect some website functionality.
Marketing Communications
Where permitted by law, we may send information about products, promotions, offers or other updates.
You can unsubscribe from marketing emails at any time using the unsubscribe option included in the communication.
You can also contact:
Unsubscribing from marketing does not prevent us from sending important transactional communications relating to your orders, payments, deliveries, returns or customer service requests.
International Data Transfers
Some companies that provide services to us may process personal information outside the United Kingdom.
Where international transfers occur, we take appropriate steps where required to ensure personal information receives a suitable level of protection in accordance with applicable data protection law.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include periods necessary to:
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Complete transactions
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Provide customer support
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Process returns or refunds
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Resolve disputes
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Prevent fraud
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Maintain business records
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Meet tax, accounting and legal requirements
Retention periods may vary depending on the type of information and applicable legal requirements.
When personal information is no longer required, we may securely delete, anonymise or otherwise dispose of it as appropriate.
Data Security
We use reasonable technical and organisational measures designed to protect personal information against:
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Unauthorised access
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Loss
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Misuse
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Alteration
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Unauthorised disclosure
However, no internet transmission or electronic storage method can be guaranteed to be completely secure.
Customers are responsible for keeping their account credentials confidential and should contact us if they believe their account or personal information has been compromised.
3. Your Rights & Contact Information
Your Data Protection Rights
Depending on applicable UK data protection law and your circumstances, you may have rights concerning your personal information.
These may include the right to:
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Request access to personal information we hold about you
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Request correction of inaccurate information
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Request deletion of personal information in certain circumstances
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Request restriction of processing in certain circumstances
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Object to certain types of processing
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Request data portability where applicable
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Withdraw consent where processing relies on consent
These rights may be subject to legal conditions, limitations and exceptions.
To submit a privacy request, contact:
We may need to verify your identity before processing certain requests.
Direct Marketing
You have the right to object to the use of your personal information for direct marketing.
You can unsubscribe through the link provided in our marketing emails or contact us directly.
Children's Privacy
Our website is a general retail website and is not designed to knowingly collect personal information directly from children who cannot provide valid consent under applicable law.
If you believe personal information has been provided to us by a child inappropriately, please contact us so we can review the matter.
Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, security or content of independently operated third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
Complaints
If you have concerns about how we handle your personal information, please contact us at:
You may also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, business practices, technology or applicable legal requirements.
When changes are made, the “Last updated” date at the top of this page will be revised.
We recommend reviewing this Privacy Policy periodically.
Contact Us
For privacy questions, requests or concerns, please contact:
Erdington Pet Centre
177 High St
Birmingham B23 6SY
United Kingdom
Phone: +44 7426 018361
Email: help@erdingtonpet.co.uk
Website: erdingtonpet.co.uk